Oct-20-2009

UFC®, Zen Gaming, Inc Announce Free-to-Play Online UFC® Poker Room™

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Las Vegas, NV (USA) – The stakes just got a little higher for those who enjoy playing online poker. The Ultimate Fighting Championship® announced today an agreement with Zen Gaming, Inc. of Las Vegas to launch a free online UFC® Poker Room™.

Launched today to coincide with Saturday’s UFC 104: MACHIDA vs. SHOGUN in Los Angeles, the new UFC Poker Room will offer non-stop poker action with single and multi-table Texas Hold’em tournaments. The Poker Room will be open 24-hours a day, seven days per week, and is available to anyone 21 years of age or older.

Fans now have the opportunity to play free online poker with a chance to win exciting prizes. Players can join UFC Poker Room for free by visiting the Games tab on UFC.com and select UFC Poker, or by logging on to www.UFC.COM/POKER. Much like the heart-pounding action that takes place inside the Octagon™, players can go “all-in” at the UFC Poker Room.

“UFC Poker Room not only gives fans a way to play poker online completely free, they can compete for cash prizes, UFC gear, Octagon-side tickets, prizes from UFC’s premier sponsors, and personal meet-and-greets with UFC fighters,” UFC President Dana White said.

Over 80 million people play poker in the United States, and more than 200 million play globally. UFC Poker Room will leverage UFC’s massive fan base and tremendous brand equity with Zen’s advergaming platform, considered among the most robust, deeply analytical online Advergaming platforms in the world.

“Combining the UFC, the world’s largest mixed martial arts brand, with one of the most powerful global Advergaming platforms available today is an unprecedented and exciting proposition for both UFC and Zen Gaming,” Zen CEO Mark E. Brown said.

NLOP will create, host and operate the UFC Poker Room, as well as provide customer support, while the UFC will assist NLOP with marketing and promotion.

“This new site will allow players the opportunity to win all expense paid trips with VIP Tickets to UFC and the chance to win Best Seat in the House, a promotion where players have the opportunity to sit with the Octagon Girls at a UFC Live event,” Vincent Zaldivar, President of Zen Gaming Inc., said.

About The Ultimate Fighting Championship®
UFC is the largest live pay-per-view provider in the world and the fastest growing main stream sports organization in history. Owned and operated by Zuffa™, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, Avail-TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, and Viewers Choice. International distributors include WOWOW in Japan, Premiere Combate and SporTV in Brazil, with worldwide distribution via the Internet on UFC.com and Yahoo! Sports. UFC content is distributed commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. UFC programming is distributed in 132 countries, territories and jurisdictions, reaching 415 million homes worldwide.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa® , The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.

About Zen Gaming, Inc.
Zen is headquartered in Las Vegas, NV, and provides U.S. legal, free-to-play online casual gaming. Zen provides companies looking to expand their web content and revenue sources with proprietary technologies and Massive Multi-player Online Game (“MMOG”) contests. Partners can connect directly to the Zen Gaming network or advertise within the game experience.

About NLOP
Advergaming, Inc., d/b/a The National League of Poker, is a wholly owned division of Zen Gaming, Inc. Zen is headquartered in Las Vegas, NV, and provides U.S. legal, free-to-play online gaming. Zen provides companies looking to expand their revenue sources proprietary Advergaming technologies and Massive Multi-player Online Games (“MMOG”) contests. Branded partners can either join with and connect directly to the NLOP network, or license the platform and create a stand-alone White Label game-play experience.