Jun-29-2009

UFC® ENTERS THE HOME OF MARTIAL ARTS WITH NMTV DEAL

UFC® ENTERS THE HOME OF MARTIAL ARTS WITH NMTV DEAL THAT BRINGS THE WARRIORS OF THE OCTAGON™ TO CHINA

Las Vegas, NV (USA) – As one of the birthplaces of martial arts, China is rightfully considered to be hallowed ground for the warriors of the Ultimate Fighting Championship®. Today, UFC® is pleased to announce a television deal with Inner Mongolia Television that will mark the first time in history UFC will be seen on TV in China, continuing the global expansion of the premier brand in mixed martial arts.

“Obviously China is a huge market and the Chinese understand the martial arts probably better than anyone else in the world. It’s a no brainer that UFC programming will be appreciated in China, and will become a big hit for the NMTV network,” said Dana White, UFC President.

Inner Mongolia Television, known as NMTV, is a network broadcast station available in 60 million households, with the potential to reach 240 million viewers throughout all the provinces of China. Starting this month, NMTV will air up to 16 hours of UFC programming per month, including the trademark shows The Ultimate Fighter®, UFC® Unleashed™ and UFC® All Access™, with an option to air recent UFC pay-per-view event telecasts.

With this deal, NMTV will air between one to four hours of UFC programming each week on Saturday and Sundays between 1:30 – 5:30pm local time, broadcast in languages specific to each province.

UFC television programming can be seen in over 100 countries and territories worldwide in 17 different languages. UFC is the largest pay-per-view content provider in the world and is the fastest growing sports organization in history.

For more information, or current UFC fight news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com, UFCJapan.jp or UFCEspanol.com.

About The Ultimate Fighting Championship®
The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa™, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa® , The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.