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Apr-14-2009
UFC 94 ON SPIKE TV PUMMELS COMPETITION ON BOTH BROADCAST AND CABLE
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The long anticipated welterweight championship battle between champion Georges St. Pierre and challenger BJ Penn proved to be as compelling to audiences two months after it took place, as Spike TV’s replay of UFC 94 (originally airing on pay per view on January 31) was the #1 program among Men 18-34 in all of television (cable and broadcast) during its time period on Saturday, April 11 (9:00 PM – 12:00 AM, ET/PT). It was also the highest-rated telecast among Men 18-49 on cable for the entire day.
Headlined by the title bout between St. Pierre and Penn, UFC 94 peaked with 2.4 millions during St. Pierre’s successful title defense, as he won the fight due to a referee’s stoppage after the completion of the fourth round. The entire fight card, which included Lyoto Machida’s KO of Thiago Silva to establish #1 contender status in the light heavyweight division in a battle of unbeatens, averaged 1.9 million viewers for the 3 hour telecast.
Overall, UFC 94 on Spike TV drew a 1.4 household rating and a 1.6 among Men 18-49 (878,000), a 1.3 among Men 18-34 (387,000) and had an average audience of 1.9 million viewers. By comparison, HBO’s live coverage of “World Championship Boxing: Winky Wright vs. Paul Williams” on drew 1.5 million viewers.
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