UFC Authorizes AMI Special Edition Magazine to Commemorate UFC100!

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UFC® JOINS WITH AMERICAN MEDIA INC. (AMI)
TO PUBLISH UFC 100 SPECIAL COMMEMORATIVE MAGAZINE

Las Vegas, Nev. (USA) – The Ultimate Fighting Championship® (UFC®) organization and American Media, Inc (AMI), today announced a partnership to publish a special UFC 100 commemorative edition magazine that will be available at newsstands across North America and in some international markets.

“The UFC 100 magazine will highlight the 15-year history of the UFC in a way that no other medium could,” said UFC President Dana White. “And with unrestricted access, this issue will truly capture this symbolic moment in our sport. We’re happy to do this special issue with AMI because they’ve believed in UFC’s potential since we bought the company in 2001. We’ve worked successfully with them in the past, and many of their best-selling issues have featured our fighters on the cover.”

The UFC 100 commemorative edition magazine will arrive at newsstands on June 29, 2009 and is timed to coincide with a pay-per-view event that is expected to be one of the biggest in UFC history on July 11. In the special issue, fans will get a preview at what’s ahead for this event, and it’s intended to be a keepsake that will provide a memorable look back at this UFC milestone.

“When you combine UFC, great stories about its fighters and put practical information about the sport of mixed martial arts into the readers’ hands, you have their undivided attention,” said AMI Chairman David J. Pecker. “These readers speak the language of UFC and this commemorative magazine will be about them and their relationship with the fastest-growing sport in America.”

AMI titles including Men’s Fitness, Flex and Muscle & Fitness have featured top UFC fighters, as well as UFC President Dana White and UFC® All Access™ show host Rachelle Leah, on past covers and enjoyed a surge in newsstand sales, with several UFC covers breaking all-time sales records for AMI. “We’ve enjoyed working with Dana and his team and look forward to taking our association to the next level,” added Mr. Pecker.

With a diverse, loyal fan base of millions of customers in the United States and abroad, the UFC100 Special Commemorative Issue is expected to be an instant collector’s item and one of the most popular, best-selling titles of the year for AMI’s magazine unit.

For more information, or current UFC fight news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com or UFCespanol.com.

About The Ultimate Fighting Championship®
The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About American Media, Inc.
American Media, Inc. is the leading publisher of celebrity journalism and health and fitness magazines in the U.S. These include Star, Shape, Men’s Fitness, Fit Pregnancy, Natural Health, and National Enquirer. In addition to print properties, AMI maintains web sites for all of its brands. AMI also owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.

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