Mar-16-2009

UFC ANNOUNCES FIRST EVER UFC® FAN EXPO™ FOR UFC 100

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ULTIMATE FIGHTING CHAMPIONSHIP® ANNOUNCES FIRST EVER UFC® FAN EXPO™ FOR UFC 100

Fans Get Insider Access to UFC® Fighters, Demos, and Exhibitions

Las Vegas, NV - In celebration of UFC 100, the Ultimate Fighting Championship® organization, along with Reed Exhibitions, today announced the launch of UFC® Fan Expo™, a two-day fan exposition of Mixed Martial Arts (MMA) activities starting Friday, July 10th and leading right up to the start of the historic fights on Saturday, July 11th. UFC Fan Expo will take place inside the Mandalay Bay Convention Center, and will be the first event of its kind for UFC fans.

Among the UFC Fan Expo two-day roster of activities will be meet and greets with legendary UFC and WEC fighters, MMA demonstrations, fan-inspired special events, training and development sessions, and other exciting opportunities and entertainment. All the UFC Fan Expo activities will be planned in conjunction with UFC 100, including the free-to-the-public weigh-in event on Friday, July 10th.

Expected to attract over 100 companies and brands, UFC Fan Expo will span more than 200,000 gross square feet of space exhibiting apparel, electronic gaming, food & beverages, fight gear and fitness equipment, MMA training and development, nutritional supplements, lifestyle products, and much more.

Currently seen on television in over 120 countries and territories in 17 different languages, UFC is the world’s largest pay-per-view content provider, and is the fastest-growing sports franchise in history. UFC programs are often the highest-rated television sports shows among the coveted male 18-34 and 18-42 demographic. UFC Fan Expo and UFC 100 are expected to attract tens of thousands of sports fans from throughout North America and abroad.

“We are pleased to work with Reed Exhibitions to present UFC Fan Expo in conjunction with UFC 100,” said UFC President Dana White. “The UFC 100 event is a milestone for us, for the sport of mixed martial arts, and for fight fans around the world, this will be an amazing weekend for UFC fans.”

“Reed Exhibitions is the largest global producer of high-profile and highly targeted events,” said Ed Gallo, event director of the UFC Fan Expo. “Drawing on our experience in pop-culture inspired events such as New York Comic Con and New York Anime Festival, the UFC Fan Expo will deliver an unprecedented all-access pass to loyal UFC fans around the world, and new fans discovering their passion for mixed martial arts.”

For more UFC Fan Expo information and to purchase tickets, visit UFCfanexpo.com. For companies interested in reserving space at this premier event, contact Ed Gallo, Event Director at 1-203-840-5546 or email egallo@ufcfanexpo.com.

About The Ultimate Fighting Championship®

The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa™, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Bell ExpressVU, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and Premiere Combate and SporTV in Brazil, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About Reed Exhibitions
The UFC Fan Expo is operated by Reed Exhibitions, the world’s leading events organizer, with over 470 events in 37 countries. In 2008, Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today, Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organized by 38 fully staffed offices.

Reed organizes a wide range of events, including exhibitions, conferences, congresses, and meetings. Its portfolio of over 470 events serves 44 industry sectors, including:
Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewelry, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, and travel. Working closely with professional bodies, trade associations, and government departments, Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.