Oct-29-2008

UFC® LAUNCHES VIDEO ON DEMAND WITH VERIZON FiOS TV

Las Vegas, NV (USA) – Zuffa, LLC, owner of the Ultimate Fighting Championship® (UFC®) brand, today announced it has launched into the video on demand (VOD) spectrum of entertainment with Verizon FiOS TV.

“As UFC continues to thrive in sports, we constantly look for new ways to deliver the UFC experience to our loyal fans around the world,” said Dana White, UFC President.  “The VOD program will provide more information on the UFC, training techniques, and some of the greatest fights in history available 24/7 through UFC On Demand.”

“Verizon’s FiOS TV customers are getting the ultimate entertainment experience with our industry-leading video-on-demand library,” said Terry Denson, vice president – FiOS TV content and programming.  “And now our FiOS TV customers have access to all of the best ultimate fighting action from UFC, available at any time.”

UFC On Demand is a unique and innovative VOD program designed to educate new and casual fans about the sport, while giving hard-core fans access to “MORE UFC!” content they’ve been clamoring for — at price points accessible to everyone. The service consists of a triple-tiered offering of three distinct services, with UFC Free Zone, UFC Fight Zone and UFC Event Zone:

UFC Free Zone is an on-demand free service offering informative and entertaining short features on mixed martial arts rules, fighting disciplines, styles and techniques. The highly popular Countdown UFC shows and UFC event previews are also available via UFC Free Zone.

UFC Fight Zone offers single UFC library fights in their entirety, at $2.99 per fight with a 24-hour viewing period. UFC Fight Zone features fighters who will be competing in an upcoming UFC pay-per-view event, offering fans the opportunity to see these champions and challengers in some of their most legendary fights and prior matchups.

UFC Event Zone offers full UFC events and specials, starting at $4.99 per title for a 24-hour viewing period. Offerings include recent UFC pay-per-view events that feature fighters who will be competing in an upcoming UFC event, as well as the original and rarely seen “UFC Classics” from 1993-1998, along with UFC’s hottest selling full-length DVDs, UFC compilation specials and video-on-demand replays of current pay-per-view events.

For scheduling and programming information, UFC fans can visit ufcondemand.com.

Verizon’s FiOS TV customers will have access to all three UFC On Demand folders, available in the VOD library under “All Movies and Events.”  Customers can simply press the “On Demand” button on the remote control to access the on-demand content.

FiOS TV is currently available to more than 8.2 million homes in 14 states: California, Delaware, Florida, Indiana, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, Rhode Island, Oregon, Texas, Virginia and Washington.  Verizon, which delivers FiOS TV over the country’s most advanced fiber-optic network straight to customers’ homes and businesses, is the nation’s fastest-growing television service provider.  For more information on FiOS TV, customers can visit www.verizon.com/fiostv or call 888-438-3467.