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Sep-19-2008

UFC AND SPIKE TV PRESENT “UFC FIGHT FOR THE TROOPS”

UFC AND SPIKE TV PRESENT
“UFC FIGHT FOR THE TROOPS”

Three-Hour UFC Live Event On December 10 From Fort Bragg, NC
To Raise Money For Treatment Center Serving Soldiers With Brain Injuries

New York, NY, September 17, 2008 – The Ultimate Fighting Championship® and Spike TV have joined forces to present “UFC Fight For The Troops™”, a special three-hour live televised event on Wednesday, December 10 starting at 9:00 PM, ET to raise funds to build a treatment center for the brave men and women in the United States Armed Forces who have experienced traumatic brain injuries. The facility is being sponsored, built and equipped by the Intrepid Fallen Heroes Fund. The announcement was made today by Dana White, UFC President and Kevin Kay, Spike TV President.

The goal of “UFC Fight For The Troops” is to raise the necessary funds for The National Intrepid Center of Excellence (NICoE), an advanced research facility in Bethseda, MD dedicated to the diagnosis and treatment of military personnel and veterans suffering from traumatic brain injury (TBI) and psychological health issues.

“With this event on December 10th, we hope to raise millions for the Intrepid Fallen Heroes Fund and to help increase national awareness for the meaningful ways the National Intrepid Center of Excellence will impact the lives of our service personnel here in the United States,” said White.

“Spike TV has the deepest respect and admiration for the men and women who put their lives on the line for us every day,” said Kay. “Spike TV is proud to be a part of raising
funds to build this world class state of the art research and physical rehabilitation facility where active duty personnel and veterans with traumatic brain injuries can receive the best medical care this country has to offer - we owe them no less.”

More information about the facility, including ways to donate, can be found online at http://www.fallenheroesfund.org or by calling 1-800-340 HERO.

Spike TV will telecast “UFC Fight For The Troops” live from Fort Bragg, NC, Wednesday, December 10 from 9:00 PM – Midnight, ET. The event will feature a full UFC fight card as well as celebrity appearances and an all-star lineup of UFC fighters. A phone bank in Los Angeles will also be created where donors can interact with the celebrities and UFC fighters answering phones. Further details on appearances and event information will be released soon.

About The Intrepid Fallen Heroes Fund
The Intrepid Fallen Heroes Fund, a national leader in supporting the men and women of the United States Armed Forces and their families, is launching an important new effort to serve our military community. The Fund will design and build the National Intrepid Center of Excellence (NICoE).

NICoE will be a 72,000 square foot, two-story facility located on the Navy campus at Bethesda, Maryland, adjacent to the new Walter Reed National Military Medical Center.. NICoE will be designed to provide the most advanced services for advanced diagnostics, initial treatment plan and family education, introduction to therapeutic modalities, referral and reintegration support for military personnel and veterans with TBI, post traumatic stress disorder, and/or complex psychological health issues.

Begun in 2000, The Intrepid Fallen Heroes Fund has provided close to $75 million in support for families of military personnel lost in service to our nation, and for severely wounded military personnel and veterans. Most recently, the Fund designed and built a $55 million advanced physical rehabilitation facility, called the Center for the Intrepid, which is now open and operating at Brooke Army Medical Center in San Antonio and is treating military personnel and veterans. NICoE will be the Fund’s newest area of support for those who serve in defense of our nation and their families.

About The Ultimate Fighting Championship
The Ultimate Fighting Championship is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, Viewers Choice, SaskTel Max™ and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship, Ultimate Fighting, UFC, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.

About Spike TV
Spike TV is available in 96.1 million homes and is a division of MTV Networks. A unit of Viacom (NYSE: IA, VIA.B), MTV Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com and for up-to-the-minute and archival press information and photographs, visit Spike TV's press site at http://www.spike.com/press.




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