Aug-7-2008

Fight-Worn Forrest Griffin Gear Being Auctioned Off for Charity

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DELIVERY AGENT, INC. GIVES ULTIMATE FIGHTING CHAMPIONSHIP FANS THE CHANCE TO BID ON A PIECE OF COMPETITION HISTORY

Official UFC Online Store Hosts Auction Featuring Actual Gear worn by Light Heavyweight Champion Forrest Griffin

SAN FRANCISCO, August 7, 2008 – The original gear worn by current UFC® Light Heavyweight Champion Forrest Griffin as he seized the title during his July 5th victory over Quinton ‘Rampage’ Jackson is now up for grabs to the highest bidder. UFCAuction.com, the official UFC online auction powered by Delivery Agent, is launching an exclusive auction beginning August 7 featuring Griffin’s autographed gloves, shorts, and walk-in T-shirt worn during UFC 86. Forrest’s portion of the proceeds from the auction will be donated to the Yellow Ribbon Fund (yellowribbonfund.com), which assists injured service members and their families during recuperation at the Walter Reed Army Medical Center and the National Naval Medical Center.

The auction marks the debut of several ecommerce upgrades made to the official UFC online store, UFCStore.com. A best-of-breed auction platform developed by Delivery Agent provides UFC with the ability to seamlessly integrate a scalable, branded auction environment into their ecommerce store. Improved and enhanced elements include proxy bidding, video, automatic bid extension, countdown timing, charity highlight, and newsletter signup.

UFC and Delivery Agent will continue to build upon the success of past Octagon™ memorabilia auctions, which have included items from Georges St-Pierre, Anderson Silva, Rodrigo Nogueira, and Yushin Okami. Moving forward, auctions will include fight worn gear from UFC 87, UFC 88, and TUF 8. Complete auction details, highlights, and schedules can be found at UFCAuction.com.

About Delivery Agent, Inc.

Delivery Agent, Inc. (www.deliveryagent.com) is the leader in shopping-enabled programming and content monetization for more than 125 entertainment properties from major media companies such as ABC, CBS, NBC Universal, Twentieth Century Fox, MTV Networks, Martha Stewart Living Omnimedia, Boston Celtics, UFC, and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections among entertainment content, consumers and brands. To date, the company has developed a network of more than 90 distinct branded shopping sites for its partners and its own SeenON!® (www.SeenON.com), the definitive online shopping destination for products seen on screen.

About The Ultimate Fighting Championship

The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, Viewers Choice and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world.